Hacker & Partner Privacy Policy
Welcome to the website of the Hacker & Partner tax office. Our website, which can be accessed at https://www.hacker-steuerberatung.de/ (hereinafter collectively referred to as the ‘website’), provides you with information about our tax office and our services. Data protection is particularly important to us, and we want you to feel secure when using our website.
Below, we provide information about the collection of personal data when using our website, as well as the type, scope and purpose of the information we collect, use and process. We reserve the right to change the privacy policy at any time with future effect. The current version of the privacy policy can be accessed at any time on our website.
1. Name and address of the controller with right of disclosure, erasure, blocking
The controller within the meaning of the General Data Protection Regulation (GDPR) and other national data protection laws of the Member States as well as other data protection regulations is:
Hacker & Partner Steuerberatungsgesellschaft PartG mbB
Oberländer Ufer 154a
50968 Cologne, Germany
Contact information:
E-Mail: info@hacker-steuerberatung.de
2. Rights of data subjects
You have the following rights regarding your personal data:Sie haben gegenüber uns folgende Rechte hinsichtlich der Sie betreffenden personenbezogenen Daten:
a. Right to information
You also have the right to obtain information from us at any time, free of charge, about the personal data stored about you and to receive a copy of this information. You also have a right to information regarding the following:
Below, we provide information about the collection of personal data when using our website, as well as the type, scope and purpose of the information we collect, use and process. We reserve the right to change the privacy policy at any time with future effect. The current version of the privacy policy can be accessed at any time on our website.
1. Name and address of the controller with right of disclosure, erasure, blocking
The controller within the meaning of the General Data Protection Regulation (GDPR) and other national data protection laws of the Member States as well as other data protection regulations is:
Hacker & Partner Steuerberatungsgesellschaft PartG mbB
Oberländer Ufer 154a
50968 Cologne, Germany
Contact information:
E-Mail: info@hacker-steuerberatung.de
2. Rights of data subjects
You have the following rights regarding your personal data:Sie haben gegenüber uns folgende Rechte hinsichtlich der Sie betreffenden personenbezogenen Daten:
a. Right to information
You also have the right to obtain information from us at any time, free of charge, about the personal data stored about you and to receive a copy of this information. You also have a right to information regarding the following:
- whether processing is carried out with your explicit consent,
- the categories of personal data that are processed,
- the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations,
- if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration,
- the existence of a right to rectification or erasure of personal data concerning them or to restriction of processing by the controller or a right to object to such processing,
- the existence of a right to lodge a complaint with a supervisory authority,
- where the personal data are not collected from the data subject: all available information on the origin of the data, and
- the existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) of the GDPR and, at least in these cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject.
You also have the right to obtain information about whether personal data has been transferred to a third country or to an international organisation. If this is the case, you also have the right to obtain information about the appropriate safeguards in connection with the transfer.
b. Right to rectification
You have the right to request the immediate rectification and/or completion of inaccurate or incomplete personal data concerning you. We must rectify the data without delay.Sie haben das Recht, die unverzügliche Berichtigung und/oder Vervollständigung Sie betreffender unrichtiger oder unvollständiger personenbezogener Daten zu verlangen. Wir haben die Berichtigung unverzüglich vorzunehmen.
c. Right to restriction of processing
You have the right to request that we restrict processing if one of the following conditions applies:
b. Right to rectification
You have the right to request the immediate rectification and/or completion of inaccurate or incomplete personal data concerning you. We must rectify the data without delay.Sie haben das Recht, die unverzügliche Berichtigung und/oder Vervollständigung Sie betreffender unrichtiger oder unvollständiger personenbezogener Daten zu verlangen. Wir haben die Berichtigung unverzüglich vorzunehmen.
c. Right to restriction of processing
You have the right to request that we restrict processing if one of the following conditions applies:
- The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
- The processing is unlawful, the data subject opposes the erasure of the personal data and requests the restriction of use instead.
- The controller no longer needs the personal data for the purposes of the processing, but the data subject needs it for the establishment, exercise or defence of legal claims.
- The data subject has objected to the processing pursuant to Article 21(1) of the GDPR and it is not yet clear whether the legitimate grounds of the controller override those of the data subject.
If the processing of personal data concerning you has been restricted, such data may – apart from its storage – only be processed with your consent or for the assertion, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the Union or a Member State.Wurde die Verarbeitung der Sie betreffenden personenbezogenen Daten eingeschränkt, dürfen diese Daten – von ihrer Speicherung abgesehen – nur mit Ihrer Einwilligung oder zur Geltendmachung, Ausübung oder Verteidigung von Rechtsansprüchen oder zum Schutz der Rechte einer anderen natürlichen oder juristischen Person oder aus Gründen eines wichtigen öffentlichen Interesses der Union oder eines Mitgliedstaats verarbeitet werden.
If the restriction of processing has been restricted in accordance with the above conditions, we will inform you before the restriction is lifted.Wurde die Einschränkung der Verarbeitung nach den o.g. Voraussetzungen eingeschränkt, werden Sie von uns unterrichtet, bevor die Einschränkung aufgehoben wird.
d. Right to erasure
You have the right to request that we erase personal data concerning you without undue delay if one of the following grounds applies and processing is not necessary:
If the restriction of processing has been restricted in accordance with the above conditions, we will inform you before the restriction is lifted.Wurde die Einschränkung der Verarbeitung nach den o.g. Voraussetzungen eingeschränkt, werden Sie von uns unterrichtet, bevor die Einschränkung aufgehoben wird.
d. Right to erasure
You have the right to request that we erase personal data concerning you without undue delay if one of the following grounds applies and processing is not necessary:
- The personal data has been collected or otherwise processed for purposes for which it is no longer necessary.
- The data subject withdraws their consent on which the processing was based in accordance with Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, and there is no other legal basis for the processing.
- The data subject objects to the processing pursuant to Article 21(1) of the GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) of the GDPR.
- The personal data has been processed unlawfully.
- The erasure of the personal data is necessary to comply with a legal obligation under Union or Member State law to which the controller is subject.
- The personal data has been collected in relation to information society services offered pursuant to Art. 8(1) GDPR.
If we have made the personal data public and are obliged as the controller pursuant to Art. 17(1) GDPR to erase the personal data, we shall take reasonable steps, including technical measures, taking into account the available technology and implementation costs, to inform other controllers processing the published personal data that the data subject has requested these other data controllers to delete all links to this personal data or copies or replications of this personal data, unless the processing is necessary.
The right to erasure does not apply if processing is necessary:
The right to erasure does not apply if processing is necessary:
- for exercising the right of freedom of expression and information.
- to comply with a legal obligation which requires processing under Union or Member State law to which the controller is subject, or to perform a task carried out in the public interest or in the exercise of official authority vested in the controller.
- for reasons of public interest in public health pursuant to Art. 9(2)(h) and (i) and Art. 9(3) GDPR.
- for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes pursuant to Art. 89(1) GDPR, insofar as the right referred to in section a) is likely to render impossible or seriously impair the achievement of the objectives of that processing, or
- for the establishment, exercise or defence of legal claims.
e. Right to notification
If you have asserted your right to rectification, erasure or restriction of processing against us, we are obliged to notify all recipients to whom your personal data has been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves disproportionate effort.
You have the right to be informed by us about these recipients.Ihnen steht gegenüber uns das Recht zu, über diese Empfänger unterrichtet zu werden.
f. Right to data portability
You have the right to receive the personal data concerning you that you have provided to us in a structured, commonly used and machine-readable format. You also have the right to transmit this data to another controller without hindrance from us, provided that the processing is based on consent pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR or on a contract pursuant to Art. 6(1)(b) GDPR and the processing is carried out using automated procedures, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in us.
Furthermore, when exercising your right to data portability pursuant to Art. 20(1) GDPR, you have the right to have the personal data transmitted directly from us to another controller, insofar as this is technically feasible and does not affect the rights and freedoms of others.The right to data portability does not apply to the processing of personal data necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
g. Right to object
You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out based on Article 6(1)(e) or (f) GDPR. This also applies to profiling based on these provisions.In the event of an objection, we will no longer process the personal data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.You have the right to object, on grounds relating to your particular situation, to the processing of your personal data by us for scientific or historical research purposes or for statistical purposes in accordance with Article 89(1) of the GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.You can contact us at any time to exercise your right to object. Furthermore, in connection with the use of information society services, you are free to exercise your right to object by means of automated procedures using technical specifications, notwithstanding Directive 2002/58/EC.
h. Right to withdraw consent under data protection law
You have the right to withdraw your consent to the processing of personal data at any time. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
i. Right to automated individual decision-making, including profiling
You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you, unless the decision
If you have asserted your right to rectification, erasure or restriction of processing against us, we are obliged to notify all recipients to whom your personal data has been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves disproportionate effort.
You have the right to be informed by us about these recipients.Ihnen steht gegenüber uns das Recht zu, über diese Empfänger unterrichtet zu werden.
f. Right to data portability
You have the right to receive the personal data concerning you that you have provided to us in a structured, commonly used and machine-readable format. You also have the right to transmit this data to another controller without hindrance from us, provided that the processing is based on consent pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR or on a contract pursuant to Art. 6(1)(b) GDPR and the processing is carried out using automated procedures, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in us.
Furthermore, when exercising your right to data portability pursuant to Art. 20(1) GDPR, you have the right to have the personal data transmitted directly from us to another controller, insofar as this is technically feasible and does not affect the rights and freedoms of others.The right to data portability does not apply to the processing of personal data necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
g. Right to object
You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out based on Article 6(1)(e) or (f) GDPR. This also applies to profiling based on these provisions.In the event of an objection, we will no longer process the personal data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.You have the right to object, on grounds relating to your particular situation, to the processing of your personal data by us for scientific or historical research purposes or for statistical purposes in accordance with Article 89(1) of the GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.You can contact us at any time to exercise your right to object. Furthermore, in connection with the use of information society services, you are free to exercise your right to object by means of automated procedures using technical specifications, notwithstanding Directive 2002/58/EC.
h. Right to withdraw consent under data protection law
You have the right to withdraw your consent to the processing of personal data at any time. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
i. Right to automated individual decision-making, including profiling
You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you, unless the decision
- is not necessary for the conclusion or performance of a contract between you and us
- or is permitted by Union or Member State law to which we are subject and that law provides for appropriate measures to safeguard your rights and freedoms and legitimate interests
- or is based on your explicit consent.
If the decision
- is necessary for the conclusion or performance of a contract between you and us
- or is made with your explicit consent,
we will take appropriate measures to safeguard your rights and freedoms and your legitimate interests, including at least the right to obtain human intervention on our part, to express your point of view and to contest the decision..
j. Existence of automated decision-making
We do not carry out any automated decision-making or profiling.
k. Right to lodge a complaint with a supervisory authority
Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, if you consider that the processing of personal data relating to you infringes the GDPR.
The supervisory authority to which the complaint has been lodged shall inform the complainant of the status and outcome of the complaint, including the possibility of a judicial remedy under Article 78 of the GDPR. The supervisory authority responsible for us is the State Commissioner for Data Protection of North Rhine-Westphalia, Kavalleriestraße 2-4, 40213 Düsseldorf.
3. Access data in server log files and databases
When you proactively use the website, register, log in or request a new password, we store the access data generated in this process in so-called server log files and, in some cases, in databases. This includes the date and time of access, the amount of data transferred, the location and the IP address. The legal basis for the temporary storage of your data and the log files is Art. 6 (1) lit. b GDPR.This data is evaluated exclusively to ensure the permanent and trouble-free operation of the website and to guarantee the proper functionality of the website, as well as for transmission to law enforcement authorities in the event of a cyber-attack and to ensure the security of our information technology systems. Your data will not be evaluated for marketing purposes in this context.The collection of data for the provision of the website and the storage of data in log files is essential for the operation of our website. Consequently, there is no possibility of objection.
4. Data processing for the operation of the website
If you open a user account via the website, we process the data required for this and for the operation of the website, such as the chosen username, email address, soul picture, gender, date of birth, location, IP address, login data, chat content and any data and files stored in the user profile. The legal basis for the processing of personal data is Art. 6 (1) lit. b GDPR. The data will be deleted as soon as it is no longer necessary for the purpose for which it was collected. This is the case for data collected during the registration process when the user account is deleted.
5. Email and contact form
Due to legal requirements, our website provides information that enables you to contact us quickly and communicate with us directly. This includes both our email address and our contact form. If you contact us by email or via our contact form, the personal data you provide will be stored automatically. The other personal data processed during the contact process serves to prevent misuse of the contact form and to ensure the security of our information technology systems.
The legal basis for the processing of data transmitted in the course of sending an email is Art. 6 (1) lit. b GDPR. We use the personal data you provide exclusively for the purpose of processing your specific enquiry. The data provided will always be treated confidentially.
Your details may be stored in our customer relationship management system (see above) or another organisational tool for customer data. The data will be deleted as soon as it is no longer required for the purpose for which it was collected. For personal data from the input mask of the contact form and data sent by e-mail, this is the case when the respective conversation with you has ended. The conversation is ended when it can be inferred from the circumstances that the matter in question has been conclusively clarified.
If you contact us, you can object to the storage of your personal data at any time. In such a case, the conversation cannot be continued.
6. Google Maps integration
On our website, we use the Google Maps API from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter: ‘Google’) on the basis of Art. 6 (1) lit. f) GDPR. This allows us to display interactive maps directly on the website and enables you to conveniently use the map function. A cookie may be used in this context. The information generated by the cookie about your use of our website, such as visits to the corresponding subpage, browser type/version, operating system used, referrer URL (the previously visited page), host name of the accessing computer (IP address) and time of the server request.
We have concluded a contract with Google for commissioned data processing in accordance with Art. 28 GDPR. In this contract, Google undertakes to protect our users' data, to process it on our behalf in accordance with its data protection regulations and, in particular, not to pass it on to third parties.den Besuch der entsprechenden Unterseite, Browser-Typ/-Version, verwendetes Betriebssystem, Referrer-URL (die zuvor besuchte Seite), Hostname des zugreifenden Rechners (IP-Adresse) und Uhrzeit der Serveranfrage.
This processing for the purpose of improving our website and the user experience is to be regarded as our recognised legitimate interest. Further information on data protection in connection with Google Maps can be found in the privacy policy. You can object to this data processing by changing the relevant settings in or those provided by Google.Wir haben mit Google einen Vertrag zur Auftragsdatenverarbeitung nach Maßgabe von Art. 28 DSGVO abgeschlossen. Darin verpflichtet sich Google dazu, die Daten unserer User zu schützen, entsprechend deren Datenschutzbestimmungen in unserem Auftrag zu verarbeiten und insbesondere nicht an Dritte weiter zu geben.
7. Meta Pixel
In order to use our Meta campaigns in line with requirements, further optimise them and measure their conversion, we use an individual visitor action pixel from Meta Platforms Ltd., 4 Grand Canal Square, Dublin 2, Ireland (hereinafter: ‘Meta’). This pixel is integrated into the code of our websites. When used, the following information is processed: timestamp, URL, campaign-related information (in particular, impression specification, form field, activated button). The data collected in this way is anonymous to us and therefore does not allow us to draw any conclusions about the identity of the respective user. If you log into your Meta or Facebook account after the pixel has been placed, or if you visit our website while logged in, it is possible that this data may be stored and processed by Meta, which we would like to inform you about here. We have concluded a contract with Meta for order processing in accordance with Art. 28 GDPR, in which Meta undertakes to process the data received only in accordance with our instructions and to comply with EU data protection standards.
The legal basis for the processing of users' personal data is Art. 6 (1) lit. a GDPR in conjunction with § 25 (1) sentence 1 TTDSG. On the one hand, the pixel allows us to ensure that the Meta or Facebook ads we initiate are only displayed to Meta users who have shown an interest in our offering. This ensures that our Meta ads correspond to the potential interest of the respective user and do not annoy them. On the other hand, it allows us to track the actions of Meta or Facebook users after they have seen or clicked on one of our Meta or Facebook ads. This helps us to measure the conversion of the respective campaign for statistical, market research and billing purposes.
The data generated by the pixel is stored for 180 days in accordance with our configuration and then automatically deleted.
You can object to this specific data processing at any time by either changing your Meta or Facebook settings accordingly or by simply informing us that you no longer wish this processing to take place in future. To do so, please use the contact options provided by our company data protection coordinator. Please be aware that the declared objection only applies to the device used in each case. For further information, please refer to Facebook's data protection regulations and information on the protection of your privacy.
8. Google Analytics
We use Google Analytics (GA4), a web analytics service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (‘Google Analytics’) on our website. The legal basis for the processing of personal data is Art. 6 (1) (a) GDPR in conjunction with § 25 (1) TTDSG.
Google Analytics uses methods that enable an analysis of your use of the website, in particular from which website you came to our website (so-called referrer), which subpage you access or how often and for how long you view a subpage. Google Analytics uses cookies for this purpose. Each time you visit a page on our website where Google Analytics has been integrated, your browser on your device is automatically prompted to transmit data to Google Analytics for analysis purposes.
By activating IP anonymisation on our website, the IP address is truncated before transmission within the member states of the European Union or in other signatory states to the Agreement on the European Economic Area. The anonymised IP address transmitted by your browser within the scope of Google Analytics is not merged with other Google data.We have concluded a contract with Google for order processing in accordance with Art. 28 GDPR, in which Google undertakes to process the data received only in accordance with our instructions and to comply with EU data protection standards.Google will use this information on our behalf to evaluate the use of our website by users, to compile reports on the activities within this website and to provide us with further services associated with the use of this website and the Internet. Google may also transfer this information to third parties if required by law or if third parties process this data on behalf of Google. Pseudonymous user profiles may be created from the processed data.The storage period for this cookie is set to 24 months.
You can prevent Google from collecting the data generated by the cookie and relating to your use of our website (including your IP address) and from processing this data by downloading and installing the browser add-on available at this link. The installation of the browser add-on is considered by Google to be an objection.You can revoke your consent to this data processing at any time with future effect by configuring your cookie preferences accordingly. If you delete your cookies, you will need to click the link again.
The terms of use and privacy policy of Google and Google Analytics can be found here https://www.google.de/intl/de/policies/privacy/ and here http://www.google.com/analytics/terms/de.html
9. Data security
We secure our website and other systems against loss, destruction, access, modification or distribution of your data by unauthorised persons through numerous technical and organisational measures. To this end, we continuously update the firewalls, encryption methods and security systems we use. Despite regular checks, complete protection against all risks is nevertheless not possible and cannot be guaranteed by us.
10. Data deletion
Your personal data will be deleted or blocked as soon as the purpose for storage no longer applies or you revoke your consent. Storage may also take place if this has been provided for by European or national legislators in EU regulations, laws or other provisions to which the controller is subject. If the purpose of storage no longer applies, you revoke your consent or a storage period prescribed by European directives and regulations or other competent legislators expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions, unless there is a need for further storage of the data for the conclusion or fulfilment of a contract.
11. Legal or contractual requirements for the provision of personal data; necessity for the conclusion of a contract; obligation of the data subject to provide personal data; possible consequences of non-provision
We would like to inform you that the provision of personal data is in some cases required by law (e.g. tax regulations) or may also result from contractual provisions (e.g. information on the contractual partner). In some cases, it may be necessary for you to provide us with personal data in order to conclude a contract, which we will then have to process. For example, you are obliged to provide us with your personal data when you conclude a contract with us. Failure to provide your personal data would mean that the contract with you could not be concluded.
STATUS: April 2025
j. Existence of automated decision-making
We do not carry out any automated decision-making or profiling.
k. Right to lodge a complaint with a supervisory authority
Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, if you consider that the processing of personal data relating to you infringes the GDPR.
The supervisory authority to which the complaint has been lodged shall inform the complainant of the status and outcome of the complaint, including the possibility of a judicial remedy under Article 78 of the GDPR. The supervisory authority responsible for us is the State Commissioner for Data Protection of North Rhine-Westphalia, Kavalleriestraße 2-4, 40213 Düsseldorf.
3. Access data in server log files and databases
When you proactively use the website, register, log in or request a new password, we store the access data generated in this process in so-called server log files and, in some cases, in databases. This includes the date and time of access, the amount of data transferred, the location and the IP address. The legal basis for the temporary storage of your data and the log files is Art. 6 (1) lit. b GDPR.This data is evaluated exclusively to ensure the permanent and trouble-free operation of the website and to guarantee the proper functionality of the website, as well as for transmission to law enforcement authorities in the event of a cyber-attack and to ensure the security of our information technology systems. Your data will not be evaluated for marketing purposes in this context.The collection of data for the provision of the website and the storage of data in log files is essential for the operation of our website. Consequently, there is no possibility of objection.
4. Data processing for the operation of the website
If you open a user account via the website, we process the data required for this and for the operation of the website, such as the chosen username, email address, soul picture, gender, date of birth, location, IP address, login data, chat content and any data and files stored in the user profile. The legal basis for the processing of personal data is Art. 6 (1) lit. b GDPR. The data will be deleted as soon as it is no longer necessary for the purpose for which it was collected. This is the case for data collected during the registration process when the user account is deleted.
5. Email and contact form
Due to legal requirements, our website provides information that enables you to contact us quickly and communicate with us directly. This includes both our email address and our contact form. If you contact us by email or via our contact form, the personal data you provide will be stored automatically. The other personal data processed during the contact process serves to prevent misuse of the contact form and to ensure the security of our information technology systems.
The legal basis for the processing of data transmitted in the course of sending an email is Art. 6 (1) lit. b GDPR. We use the personal data you provide exclusively for the purpose of processing your specific enquiry. The data provided will always be treated confidentially.
Your details may be stored in our customer relationship management system (see above) or another organisational tool for customer data. The data will be deleted as soon as it is no longer required for the purpose for which it was collected. For personal data from the input mask of the contact form and data sent by e-mail, this is the case when the respective conversation with you has ended. The conversation is ended when it can be inferred from the circumstances that the matter in question has been conclusively clarified.
If you contact us, you can object to the storage of your personal data at any time. In such a case, the conversation cannot be continued.
6. Google Maps integration
On our website, we use the Google Maps API from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter: ‘Google’) on the basis of Art. 6 (1) lit. f) GDPR. This allows us to display interactive maps directly on the website and enables you to conveniently use the map function. A cookie may be used in this context. The information generated by the cookie about your use of our website, such as visits to the corresponding subpage, browser type/version, operating system used, referrer URL (the previously visited page), host name of the accessing computer (IP address) and time of the server request.
We have concluded a contract with Google for commissioned data processing in accordance with Art. 28 GDPR. In this contract, Google undertakes to protect our users' data, to process it on our behalf in accordance with its data protection regulations and, in particular, not to pass it on to third parties.den Besuch der entsprechenden Unterseite, Browser-Typ/-Version, verwendetes Betriebssystem, Referrer-URL (die zuvor besuchte Seite), Hostname des zugreifenden Rechners (IP-Adresse) und Uhrzeit der Serveranfrage.
This processing for the purpose of improving our website and the user experience is to be regarded as our recognised legitimate interest. Further information on data protection in connection with Google Maps can be found in the privacy policy. You can object to this data processing by changing the relevant settings in or those provided by Google.Wir haben mit Google einen Vertrag zur Auftragsdatenverarbeitung nach Maßgabe von Art. 28 DSGVO abgeschlossen. Darin verpflichtet sich Google dazu, die Daten unserer User zu schützen, entsprechend deren Datenschutzbestimmungen in unserem Auftrag zu verarbeiten und insbesondere nicht an Dritte weiter zu geben.
7. Meta Pixel
In order to use our Meta campaigns in line with requirements, further optimise them and measure their conversion, we use an individual visitor action pixel from Meta Platforms Ltd., 4 Grand Canal Square, Dublin 2, Ireland (hereinafter: ‘Meta’). This pixel is integrated into the code of our websites. When used, the following information is processed: timestamp, URL, campaign-related information (in particular, impression specification, form field, activated button). The data collected in this way is anonymous to us and therefore does not allow us to draw any conclusions about the identity of the respective user. If you log into your Meta or Facebook account after the pixel has been placed, or if you visit our website while logged in, it is possible that this data may be stored and processed by Meta, which we would like to inform you about here. We have concluded a contract with Meta for order processing in accordance with Art. 28 GDPR, in which Meta undertakes to process the data received only in accordance with our instructions and to comply with EU data protection standards.
The legal basis for the processing of users' personal data is Art. 6 (1) lit. a GDPR in conjunction with § 25 (1) sentence 1 TTDSG. On the one hand, the pixel allows us to ensure that the Meta or Facebook ads we initiate are only displayed to Meta users who have shown an interest in our offering. This ensures that our Meta ads correspond to the potential interest of the respective user and do not annoy them. On the other hand, it allows us to track the actions of Meta or Facebook users after they have seen or clicked on one of our Meta or Facebook ads. This helps us to measure the conversion of the respective campaign for statistical, market research and billing purposes.
The data generated by the pixel is stored for 180 days in accordance with our configuration and then automatically deleted.
You can object to this specific data processing at any time by either changing your Meta or Facebook settings accordingly or by simply informing us that you no longer wish this processing to take place in future. To do so, please use the contact options provided by our company data protection coordinator. Please be aware that the declared objection only applies to the device used in each case. For further information, please refer to Facebook's data protection regulations and information on the protection of your privacy.
8. Google Analytics
We use Google Analytics (GA4), a web analytics service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (‘Google Analytics’) on our website. The legal basis for the processing of personal data is Art. 6 (1) (a) GDPR in conjunction with § 25 (1) TTDSG.
Google Analytics uses methods that enable an analysis of your use of the website, in particular from which website you came to our website (so-called referrer), which subpage you access or how often and for how long you view a subpage. Google Analytics uses cookies for this purpose. Each time you visit a page on our website where Google Analytics has been integrated, your browser on your device is automatically prompted to transmit data to Google Analytics for analysis purposes.
By activating IP anonymisation on our website, the IP address is truncated before transmission within the member states of the European Union or in other signatory states to the Agreement on the European Economic Area. The anonymised IP address transmitted by your browser within the scope of Google Analytics is not merged with other Google data.We have concluded a contract with Google for order processing in accordance with Art. 28 GDPR, in which Google undertakes to process the data received only in accordance with our instructions and to comply with EU data protection standards.Google will use this information on our behalf to evaluate the use of our website by users, to compile reports on the activities within this website and to provide us with further services associated with the use of this website and the Internet. Google may also transfer this information to third parties if required by law or if third parties process this data on behalf of Google. Pseudonymous user profiles may be created from the processed data.The storage period for this cookie is set to 24 months.
You can prevent Google from collecting the data generated by the cookie and relating to your use of our website (including your IP address) and from processing this data by downloading and installing the browser add-on available at this link. The installation of the browser add-on is considered by Google to be an objection.You can revoke your consent to this data processing at any time with future effect by configuring your cookie preferences accordingly. If you delete your cookies, you will need to click the link again.
The terms of use and privacy policy of Google and Google Analytics can be found here https://www.google.de/intl/de/policies/privacy/ and here http://www.google.com/analytics/terms/de.html
9. Data security
We secure our website and other systems against loss, destruction, access, modification or distribution of your data by unauthorised persons through numerous technical and organisational measures. To this end, we continuously update the firewalls, encryption methods and security systems we use. Despite regular checks, complete protection against all risks is nevertheless not possible and cannot be guaranteed by us.
10. Data deletion
Your personal data will be deleted or blocked as soon as the purpose for storage no longer applies or you revoke your consent. Storage may also take place if this has been provided for by European or national legislators in EU regulations, laws or other provisions to which the controller is subject. If the purpose of storage no longer applies, you revoke your consent or a storage period prescribed by European directives and regulations or other competent legislators expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions, unless there is a need for further storage of the data for the conclusion or fulfilment of a contract.
11. Legal or contractual requirements for the provision of personal data; necessity for the conclusion of a contract; obligation of the data subject to provide personal data; possible consequences of non-provision
We would like to inform you that the provision of personal data is in some cases required by law (e.g. tax regulations) or may also result from contractual provisions (e.g. information on the contractual partner). In some cases, it may be necessary for you to provide us with personal data in order to conclude a contract, which we will then have to process. For example, you are obliged to provide us with your personal data when you conclude a contract with us. Failure to provide your personal data would mean that the contract with you could not be concluded.
STATUS: April 2025
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